The development history of the eyelash industry in China can be traced back to the beginning of the 20th century, but it really began to flourish in the 1980s. At that time, with the rapid development of the cosmetics market, more and more women began to use false eyelashes to emphasize the effect of eye makeup. At that time, mainly imported products, the competition in the domestic market was not yet fierce.
In the 1990s, with the continuous expansion of the domestic cosmetics market and the continuous increase of consumer demand, the domestic eyelash industry began to rise gradually. At the same time, with the gradual maturity and standardization of the domestic cosmetics industry, more and more companies have begun to set foot in the eyelash industry. Among them, enterprises in Qingdao and Shandong are the main representatives.
At the beginning of the 21st century, with the popularization of Internet technology and the continuous advancement of globalization, the domestic eyelash industry began to face competition and challenges from the international market. At the same time, the competition in the domestic market has become more intense, and product quality and brand image have become the key to enterprise development.
In recent years, with the continuous improvement of people's beauty needs and living standards, the eyelash industry has continued to grow. At the same time, more and more domestic enterprises have begun to enter the international market and compete fiercely with international brands. With the continuous development of China's cosmetics industry, the eyelash industry will continue to maintain a good momentum of development.